Branding redesign for fine leather accessories - Tiny Backpacks.
The handcrafted, fine leather accessories logo for Tiny Backpacks, needed a redesign and updated look in order to both help the brand grow within a more mature target customer marketplace, but also to better convey the growth and maturing of the brand since its launch. This redesigned logo is a step in the brands aim to gradually transition out  the Primary company name being Tiny Backpacks and introducing a more product appropriate, demographic relatable name.  (Below is the original logo designed by the company’s founder... not me).
Bellow is the original logo designed by company founder and not myself
Original logo designed by company founder.
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